Vincent R. Pozon

Chairman

Vincent has been with the largest and the smallest of ad agencies: Ideas, Inc., Reach Advertising, J. Romero & Associates, Grau Roses, J. Walter Thompson, Pacifica Publicity Bureau, Hemisphere-Leo Burnett, and, until July 2008, he was vice chairman and CEO of Adformatix. He has been acclaimed for his advertising work: one Advertising Congress rewarded his efforts with 12 golds, 4 silvers, and 3 bronzes. Adformatix’ growth was enviable, soon becoming the largest independent ad agency in the country and gaining a reputation for strategic thinking. He succeeded in transforming the agency into a partner in the discipline of marketing and in the creation of not just advertising, but strategic successes. He also became known for unconventional work (e.g., Promil’s ‘Gifted Child’, Clusivol’s ‘Bawal Magkasakit’) and created Mom's Radio, a much-acclaimed branded content platform.

Now, he devotes himself fully to Estima, Inc., the company he founded, where he continues to serve as Chairman, leading its vision and growth. His work specializes in integrated marketing communications programs, advertising, political branding and campaigns, management consulting, and corporate visioning consultancy.

Geraldine Marie Gochuico

Chief Executive Officer

Gema’s well-rounded background has prepared her to be a Slasher*: She had stints with Batibot World of Children and ABS-CBN, and served as public relations officer for Days Hotel Philippines. At DCM Advertising, she was account manager on Disney and Eastern Telecoms. She then moved to Probe Productions as public relations manager for Gameplan, Probe Team, I-Witness, and 5 and Up, where she was also 5 and Up Club Manager. At Araneta Center, she represented the complex as the client liaison. She joined Adformatix in 2001 to head the new business team, which burgeoned under her charge into a profitable below-the-line and content company. She was formerly a LifeGuide on UniversiTV’s daily TV program of the same name, counseling students.

Drawing on her extensive background in advertising, public relations, and content creation, Gema serves as CEO of Estima, Inc., where she leads the company’s strategic initiatives and develops integrated marketing and content solutions. Her proven track record in managing high-profile accounts, growing business units, and creating impactful branded content continues to position Estima as a leader in advertising and marketing communications.