Vincent R. Pozon

Chairman

With 40 years of advertising under his belt, he has been with the largest and the smallest of ad agencies: Ideas, Inc., Reach Advertising, J. Romero & Associates, Grau Roses, J. Walter Thompson, Pacifica Publicity Bureau, Hemisphere-Leo Burnett and, until July 2008, he was vice chairman and CEO of Adformatix. He has been acclaimed for advertising work: one Advertising Congress rewarded his efforts with 12 golds, 4 silvers, and 3 bronzes. Adformatix’ growth was enviable. It soon became the largest independent ad agency in the country, swiftly gaining a reputation for strategic thinking. He succeeded in transforming the agency into a partner in the discipline of marketing and in the creation, not of advertising, but of strategic successes. He also became known for aberrant work (e.g., Promil’s ‘Gifted Child’, Clusivol’s ‘Bawal Magkasakit’). He created Mom’s Radio, a much-acclaimed branded content creation, and UniversiTV, a television station dedicated to the young. He teaches advertising in St. Scholastica’s College, Manila in his spare time.

Geraldine Marie Gochuico

Chief Executive Officer

Her well-rounded background has prepared her to be a Slasher*: She had stints with Batibot World of Children and ABS-CBN, and as public relations officer for Days Hotel Philippines. At DCM Advertising, she was account manager on Disney and Eastern Telecoms. She then moved to Probe Productions as public relations manager for Gameplan, Probe Team, I-Witness, 5 and Up. At Araneta Center, she was the client representing the complex. She joined Adformatix in 2001 to head the new business team, which burgeoned under her charge into a profitable below-the-line and content company. While she was behind the camera throughout her career, she was a LifeGuide on UniversiTV’s daily TV program of the same name, where she counseled students. Gema has double majors in Speech Communications and Broadcasting from the University of the Philippines, Baguio.